Blog / Media Gallery
Author: Terry Campbell
Be it an online business or offline, it is important to ensure proper presentation and effective on the web. Images play very vital role in the development of businesses on the web as well as in real world. Therefore, it has become very important for the companies to invest a handsome amount of time and resources in talent building with regards to commercial photography. Unless they are performing well as per the requirements of the business, it is virtually impossible to get new customers. Therefore it is important to plan out corporate photography as part of the original business plan.
In the following, we will discuss few important measures to step in and decide as to how we can improve the quality of image based marketing of our company.
First of all, it is very important to check the quality of the tools you are about to use. Obviously, the quality of the image will be determined by the type of camera you possess and use. In this regards, selecting the most optimal quality product is important. There are various companies like Samsung, Nikon, Casio, and HTC that provide a bunch of products. Here, you can make a decision as to what will make the right product for you, depending upon your budget and needs.
Secondly, it is important for any business to ensure that photographers are properly trained in the in their respective fields. In this regards, photographers have to be sent for courses and technical training sessions, as this isn’t going to be ordinary shooting sessions. Corporate photography is entirely different thing as compared to simple or travel shooting. Either they should be sent outside for some course or training or in-house session on the business requirements of camerawork can be organized. Simply taking snaps is not enough; instead, commercial shooting tips with the sales pitch ideas have to be incorporated to general creative tasks.
Be it a social media campaign, a search engine optimization drive or some brand development project; photography has a lot to do with them. Your website’s product catalogue can influence the buyer’s decision if it contains quality product pictures. There are many simple but highly important techniques that can improve the outlook of the image. For example; paint lighting, effective contrasting, background setting, and custom image specifications can improve the results of the picture. In this regards, the creative department need to be given ample budget and technical training to come up with stunning images for the online and offline brand development campaigns.
About the Author
Today Social media is the new shinning thing in the eyes of internet marketers. All the global brands have started integrating social networking into their advertising and marketing campaigns now. Social media certainly emerged as a big tool in the Search Engine Web Marketing genre. As majority of the eye balls are confined to social networking sites like Facebook, twitter, Google Plus, Pinterest and LinkedIn all the time of day, mass media can be targeted through this medium. Hence, all the internet marketers are slowly moving to social media to reach their customers.
You certainly might have read many times about how social media can fuel up the SEO efforts and even vice versa, but how does PPC Advertising fit into the same equation? The answer to this question can be an Ad Words remarketing. Remarketing is a feature that various social media sites offer today that will help you to reach the people who have previously visited your site. This comes very much useful for you to connect with the potential customers who were once interested in your product or service again and again. Through this method you can show the relevant ads to them whenever they search for anything on the search engine. Also, you can forecast a tailored a tailored message or offer that will encourage them to return to your site and complete a purchase.
Talking in general, Social media offers the same benefits to PPC Advertising as it does to SEO. As you know that social is the world\’s largest group today where maximum people spend their time. You can find increased numbers of customers, partners, peers and even competitors on the platform. You can easily reach them in one go and communicate your message to them. You can also simultaneously look for what the market is trending, what people are looking for, what they are talking about your brand, and much more from these networks. It can be considered as a one stop shop for meeting all your Search Engine Web Marketing needs.
But this is not just all that social media offers to PPC. In the world of paid search, everything starts with keywords. Keywords are the word phrases or queries that the users look for in the search engines. In the PPC advertising campaign, identifying the ideal target keywords play a big role. Keyword selection here can make or break a campaign. And here is exactly where social media helps PPC. Social media networks offer insights into keyword selection for the advertisers. Using trending social tools like Google Trends and Tag clouds, the PPC advertisers can quickly determine which terms are trending in popularity and among the people and hence can bid on them to get greater response.
Similarly, social media can also be utilized to incorporate special offers and discounts into PPC text ads and landing pages, for alluring the customers to click on the ads and to further turn into sale. For this social media can act as a perfect platform as people with all interests and taste can be found there. It will become convenient for the Search Engine Web Marketers to engage with crowds in just a single effort. Also, the existing conversations on social media will provide you with the needed insights, which will show the success and failure of your ad on the spot.
Overall, we can conclude that social media offers a wide range of benefits to the Search Engine Web Marketing genre. This medium can be used to identify the right play of keywords, for promotions and offers that are very much essential for the success of PPC Advertising campaign.
About the Author
Seed Corn Advertising is an online Advertising Network based in Los Angeles. Learn more about SeedCornPPC by visiting us at PPC Advertising
Author: Emily Lange
Media relations and public relations are about building good communications with the public. Although many people believe these two terms describe the same thing, this in actual fact is not the case. Both media relations agencies and public relations agencies work to build the public perception of your brand, but there is a significant difference between which sectors of the public each agency is trying to reach. Media relations describe the relationship that is built between your company and the media. Public relations describe the work that is done to build a relationship with the public.
Media relations involve building a positive image of your company through a relationship with the people who create news. This means communicating with reporters, editors in newspaper or magazines, radio, TV and online to mold the public’s perception of your company through newsworthy information. Dealing with the media can present many challenges, and requires a specialized type of agency to manage this important relationship. A capable media relations agency knows how to create and maintain a relationship that it is mutually advantageous to both your company and the newsmakers. Although many companies have only a public relations agency working for them, with media relations included in their job description, it is definitely an asset to have members of your public relations agency that have specific training in the media relations area. This is a specialized field that requires unique skills. A positive image in the media can make or break your business.
Each company should spend some time discussing the image they would like to create in themedia, and have an agreement with their media relations agency about what tone they would like their press releases and other communication with the media to take. Communications with the media must be honest, but not too revealing. Specific guidelines must be in place outlining what is discussed with the media and what is off limits. There should always be some emergency strategies in place to deal with any negative publicity that may occur. The best way to control negative publicity is to deal with it quickly and efficiently. With the advent of social media negative publicity can spread like wild fire, and needs to be contained and extinguished as fast as possible.
The ultimate goal of a media relations strategy is to create positive coverage in the media without spending money on advertising. Positive coverage can be obtained by building relationships with those in the media who are likely to influence your brand like bloggers, and journalists who cover your business on a regular basis. Any agency working in this internet driven environment knows the importance of creating a positive image for your company through close attention to the old media avenues as well as the new. Social media offers more publicity opportunities, but also more challenges than ever before, and your agency must be capable of managing your company’s image and reputation in all forms of media.
Whether you’re shopping down your local high street, hailing a cab or rushing to catch that last-minute flight, the chances are that a striking image or catchy slogan will have caught your eye at some point. Out of Home media is a creative and innovative advertising platform to reach mass audiences all across the UK. From banks to bingo, classical to comedy – this is the fresh and modern approach to get that all-important message across to the public; and Talon Outdoor is the leading Out of Home media specialist within this visionary new world of advertising.
With four million people using the London Underground every day, tube advertising is an effective method of direct advertising, targeting busy urbanites. Along with the familiar sight of posters at Paddington, you can now experience more complex broadcast 6 sheets at Bank and time-specific digital advertising at Temple! By combining the more traditional outdoor media advertising with more contemporary and cutting-edge advertising tools, Talon Outdoor is successfully providing expert Out of Home media to a variety of different clients through tube advertising; ensuring that their products reach the maximum audience, delivering high-quality campaigns and the very best results for any organization.
Millions of passengers fly in and out of UK airports each year and Out of Home media is a great way of getting that fundamental advertising message across to those jetsetters. Airport advertising is a savvy and shrewd method of getting that advertising campaign across to the holidaymakers and business people who use these airports every day. Talon Outdoor has rolled out successful poster advertising campaigns on both national and international platforms – from London Heathrow to Warsaw Airport. With approximately 22 million passengers passing through Manchester Airport every year, Talon Outdoor’s previous airport advertising campaigns at the airport have meant that a colossal number of people will have engaged with these campaigns, making a huge difference to our clients and their specific requirements.
The most traditional of all current modes of transport within the UK, the bus is still regarded as a dependable and reliable mode of transport, for those living in both rural and urban areas. With approximately two thirds of all public transport journeys made by bus, bus advertising is a fantastic and effective mode of reaching audiences of all ages and backgrounds, from all over the UK. With a wide range of bus advertising opportunities for both the interior and exterior of buses, along with static on-street campaigns on bus shelters, the options are endless for both traditional and state-of-the-art approaches to Out of Home media campaigns.
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Author: Diganta Kumar Barooah
A case-study may be defined as an analysis of a given scenario or a situation that often regarded as a challenge for an establishment. A case-study gives a solution to a problem which might be technical or non-technical. It is often seen that case-studies play an important role in establishing a strong opinion about finding the ways to solve a business challenge. Manufacturing giants and business service providers are mostly benefited by the facts they share about their products/services through these studies.
In current business scenario, case studies are not just limited to any management curriculum. They are widely used for brand-building activities. These studies often help the business giants to establish themselves as the thought leaders in their respective segment. The main challenge in designing a case study could be inspiring the reader to make a favorable decision. Even tiny little things like the design and layout could impact readers\’ decision making process. The content has to provide potential customers, investors and/or partners the information they require to make buying or investment decisions. It should also showcase the first-hand experience with a company, product or service and hence build credibility. The case evaluates the effectiveness of a product or service. Hence, the writer should be careful in delivering message through this new form of journalism that complements traditional mediums of advertising.
A case study can also help introducing a new product or service with impact extending the value of advertising message with in-depth and content-rich coverage. An effective message will surely generate the desired impact. Designing an influential case-study involves lots of research on how others have defined the situation. If the situation is common then the challenge is more as you will also have to deal with a competitive scenario and you have to establish the facts in favor of your product/service. Interviewing the key resources in developing the case helps you establish the facts. These skilled resources can be quoted directly to present it in more convincing way.
Detailed analysis of all the information collected plays a significant role in ascertaining your overall statement that you are well-versed with the situation. Finally, conclude the study in such a way that it gives a fruitful solution to the situation described. The whole purpose of designing a case can not be successful without a clear and crisp message. A message that directly influences your potential customers, investors and/or partners to make a investment decision.
About the Author
As a science post graduate, Diganta Kumar Barooah started his career in pharmaceutical and life-sciences business research further taking up challenges in other industry verticals in new media and digital marketing space. With five years of professional experience, he has demonstrated his digital media research, communications and alalytical capabilities in handling complex business scenarios. He has held several senior positions in companies like EmPower Research – A Genpact company, Macmillan Publishing Solutions and Cyber Media Services Ltd.
Author: Kris Martin
A corporate video is made specifically for your website where it can pull your customers and persuade them, whether it is a video regarding your company, the services you provide, or your website. It can target your web users, your clients, or even your investors. The common corporate videos seen online are frequently in advertising videos, marketing videos, presentation for business partners and investors, instructional videos, information distribution, promotional videos, presentations with transparent backgrounds, or attractively made videos that have an actress speaking about the benefits and advantages of the website’s professional services. A corporate video is produced for a specific purpose in a B2B environment and viewed only by a limited or specific viewer. And thus why, Companies and Businesses are using Corporate video for their business or website?
It will help educate the users or viewers, it shows systems and product features. Whether it’s designing, business or production process, or product or service demonstration. The video is fantastic at presenting visual information on how something is done. Visually illustrating the advantages of something is more powerful and often more persuasive if done with video.
Increase your credibility and trust in the services you provide, a corporate video shows that you signify business, it shows that you are up to speed with the current mass media and technology developments, it shows that you are willing to consider alternative or non-traditional ways for marketing or communication, and it shows that you are able to put money into expanding your company. Corporate videos can also be used as a personal and honest look into the inner-workings of your company, showing clients or potential business partners the feel of openness that allows them to believe you.
Lead generation, persuasive and engaging product sales and promotional video marketing campaign can generate real leads for your company. Very creative videos which mention your brand can lead additional interested customers to your business. You can present your product or service in action or explain product benefits in a much simpler method through the video. By uploading your video in the social sites or website sharing sites can lead potential customer.
Increase the image of your company or website, for a business image is really important. The video can make you look good to your potential client or visitors. Impressing them by being up to date on marketing technology. Corporate video works an important role in creating and maintaining the company image of any corporate entity. It is a useful way to communicate the brand value and popularity to its customers, stakeholders and the target visitors.
Finally, corporate video is one of the economic and productive processes for online promotion, advertising and marketing of any company to get popularity. Since we often believe in what our eyes see thus it is but natural that corporate video is one of the effective methods of information commercial in this digital age. Once again a good video along with fantastic visual quality is sure to give an additional edge in any publicized video created. High quality corporate videos can make the business stand out larger and distinguish you from the competition. Through hiring corporate video production company has the experience and skills to create videos that evoke a powerful emotional reaction at the individual level, with compelling images, fantastic graphics, and a well composed script.
About the Author
Kris M. is an award-winning film/videomaker and photographer with over 10 years of experience serving clients in the film, web video production, corporate video production and photo industry. He graduated from New York University’s Tisch School of the Arts with a BFA in Film & Television and officially started Kreative Mediaworks in 2003 as a small one man operation and has grown the company into a full service creative agency and video production firm. To know more, visit http://www.getkreative.com.
Author: Tim Somers
Business success can be harder than ever these days. With more competition and a difficult economy the stakes behind every business decision can be the life or death of your business. One of the biggest challenges is to get the word about your company out and keep what you offer fresh in your customers minds. These issues can mean the difference between a thriving business and one about to go under, and should never be treated lightly. A great solution and winning move to accomplish these goals is using promotional products!
Here are some tips to consider regarding a promotional product campaign.
* Quick and Effective Advertising. Promotional products are a solid, efficient way to keep you on the customers mind and your name coming out of your customer’s lips. Put some thought into choosing the right sort of promotional product, one that represents your industry well and they’ll pay themselves off a hundred fold. For example coffee mugs may not be the best choice if you market children’s toys but calendars with cool and creative photos of the toys on them on the other hand may be spot on! Think about how many people throughout a work day would look at the images of your product, and the number of potential conversations it could inspire as well.
* Use The Best That’s Available. Be sure to have your promotional products made to the highest quality that your budget can afford. This is a reflection of your company when they are given to clients so not a time to skimp or cut corners. Think of it as an investment in smart advertising, which is exactly what it is.
* Test The Unconventional. Let’s not forget the value of other sorts of promotional products to raise your business’s street profile. Think of t-shirts, balloons or even umbrellas to get your name and logo in the public mind. It’s advertising that will pay off dividends, in many cases for a long time to come.
* Don’t Take Them Lightly. Think maximum exposure and how your promotional products can be a vital part of your overall campaign to spread the word about your business. Clients, people on the street, highly visual products that spread virally – when combined with more traditional methods of advertising all aspects of a common drive with the goal of generating more business. In this age this is what’s required for a successful business – covering all grounds available and exhausting all means of publicity.
* Free Is Key. Don’t forget the perception that you’re giving something away for free helps build a good vibe with your customers and potential customers. You send the message that you’re not money hungry and that they come first in your mind. It’s only the rare customer not charmed by this gesture of good will.
All in all a blistering promotional product campaign is one of the wisest moves a smart business can make in response to a challenging economy. Don’t neglect them if you intend on staying on the cutting edge and clearing out the competition.
About the Author
Bizarre Marketing is a leader in promotional products in Nashville Tennessee with over 20 years of service offering over 750,000 imprintable items to businesses, clubs, churches and associations in Nashville TN and throughout the country. http://www.promostuff4u.com/promotional-products-tennessee.html
Author: Kris Martin
Video production is one of the sure options in which business struggles, potential, strategies, clients, target markets, vision and mission can be presented in an entertaining and a highly engaging manner. The final editing and production of a video is a most important point to its success. A well-produced video has potential to describe and explain the mentioned features in a remarkably limited time. Hiring a video production company is essential in order to create a video that is entertaining and widely accepted by your consumers all across your proximity.
So the question that most will ask is why hire a production company for your video? There are numerous answers to this question, However, the article will reveal some of the main reasons why hiring a production company is the key to increased business.
The very first benefit is that a video production company will undoubtedly satisfy your demand for your video to create a global strategy and appeal. Hiring a video company will even further create an entertaining effect within your video. This goes a long way in generating inbound traffic to a business.
A media production company may also help your video get massive airplay by the leading advertising channels all over the world depending on your preference. They will accomplish this by producing a high quality video that is widely accepted by all the major shareholders in the video market.
A well-produced video will pull huge profits from the post sales. Global business are most likely to enter into lucrative with you, seeking your approval to use your highly produced video in marketing them. Thus, well-produced videos will boost your revenue, money that can be used to invest into other video companies to keep producing top quality videos for you.
Another key reason to hire services of a production company is for trust building purpose. As the owner of the video, you will develop trust with the customers of your video products by keeping them interested with videos of top quality produced by a top video creation company.
Popularity, fame and celebrity status is another main reason to hire a video production companies. An excellent video will hit the social media, talks as soon as it hits the market. If you are in the video, and the video is produced in the best quality, you will be the celebrity of the moment and your ratings in the video industry will shoot up, and top review charts until another quality video displaces yours from the top.
Clearly, these key reasons to hire a video production company to produce your videos have far many pros than negatives. Even though hiring a production company for your video may come at a more expensive, it is much better because you will get a video with the highest quality, which will in turn generate a lots of sales. For that reason, do not look at the initial price of engaging the production company, However one should look at the final success achieved from aquiring a high quality video produced.
About the Author
Kris M. is an award-winning film/videomaker and photographer with over 10 years of experience serving clients in the film and photo industry. He graduated from New York University’s Tisch School of the Arts with a BFA in Film & Television and officially started Kreative Mediaworks in 2003 as a small one man operation and has grown the company into a full service creative agency and video production firm. To know more, visit http://www.getkreative.com.